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    More People Seek Real Friends and Want to Meet Offline – But Lack the Tools to Find Each Other

    We see trends showing more people value offline meetings over digital contacts. Social media is no longer designed for real-world connections – discover why and what's needed.

    January 8, 2025,Stockholm
    analysistrendssocial-mediaoffline-meetingsdigital-fatigue

    More People Seek Real Friends and Want to Meet Offline – But Lack the Tools to Find Each Other

    Multiple reports point to the same trends: more people value offline meetings over Instagram/TikTok friends. Many find it difficult to reach out to both new and old friends in meaningful ways despite all available digital channels and media.

    Social Media Is No Longer That Social

    Social media, despite its name, isn't particularly social anymore, and it's definitely not designed for offline meetings. It's fundamentally created for us to consume content through screens. The lack of proper tools makes it difficult for us to find and reach each other in the real world.

    Algorithms That Hide the Local

    Instagram's algorithms hide and deprioritize what's relevant to our geographic location. The result is that we know more about a concert on the other side of the world than something happening in our own hometown.

    The Screen World Keeps Us Trapped

    Social media disconnects us from reality by keeping us trapped in the screen world – apps like Instagram, TikTok, Snapchat, and Facebook that do everything to keep us scrolling.

    The Numbers Speak Clearly

    43% want to meet people offline – More are tired of scrolling for friends. 43% of participants in recent surveys say they want to meet new people offline instead of "scrolling" for them online.

    73% experience digital fatigue – Digital fatigue reaches 73% among ages 13-28, according to a 2025 report by GWI (Global Web Index).

    A Balanced View on Digital Tools

    We're not saying you should abandon social media, but we don't believe it solves the problem for people who want to meet in the real world. It can be both difficult and sometimes scary to meet new people when there's no natural forum for it.

    Physical Meetings Shouldn't Be Limited

    We strongly believe that physical meetings shouldn't be limited to holidays, parties, weekends, and dates. We know there's more to experience than that. Every day can be an opportunity to create new memories and build genuine relationships.

    What's Needed to Solve the Problem?

    What we need is:

    • Tools designed for offline meetings – Not more apps for scrolling, but platforms that actually get us out into reality
    • Local focus – Algorithms that prioritize what's happening near you, not on the other side of the world
    • Low threshold – Easy ways to find and participate in activities without it feeling intimidating
    • Spontaneity – Ability to find something to do right now, not just planned events weeks ahead

    Tjamigo – The Tool for Offline Meetings

    This is exactly what Tjamigo is created for. We believe technology should be a tool for connecting people in reality, not keeping them behind screens.

    With Tjamigo you can:

    • Discover spontaneous activities near you
    • Create your own events and invite others
    • Meet new people with shared interests
    • Get more out of your city and local community
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